AI Market Abilities our Thumbs-up Testimonial for Patch.com
Patch Media Hyper-Local Advertising: Who they are and what they do!
SPOTLIGHT ON PATCH.COM
Patch is a local news and information platform that helps millions of users navigate daily life in their communities.
We provide hyperlocal news, events, and information for communities across the United States.
We are a trusted source of information for local residents.
Patch helps local businesses reach engaged readers in an environment of unparalleled trust.
Hyperlocal Coverage
News & Discussion
We cover your community's news, events, and discussions in a targeted way, providing a platform for local engagement.
Local Businesses
Promote your local businesses and services to a targeted audience that is actively looking for information about their community.
Patch Coverage & Traffic
Patch's extensive network reaches millions of local readers across the US, with 98% of our traffic coming from within the country.
The Patch.com Mission
Patch is a hyperlocal news and information platform. We provide up-to-date news, events, and community information.
Our mission is to provide neighbors with everything they need to know about their communities.
We want to be the one-stop shop for all things local.
Local readers trust Patch
- Patch provides award-winning coverage.
- Patch journalists are embedded in the community.
- Patch offers the familiarity of a local paper.
- Patch has the digital expertise to impact your business.
Our Audience
Patch reaches a highly engaged audience of local residents and businesses. The majority of Patch readers are homeowners with a household income of over $100,000. This audience is highly invested in their communities and actively seeks local news and information.
24.2M
Unique Visitors
60%
Female
40%
Male
71%
Homeowners
60%
HHI $100K+
68%
Parents
Sample ad opportunities: Run of Patch Display Ad Sizes
Desktop Ads
Patch offers a variety of desktop ad sizes to meet your advertising needs. Choose from a range of options to ensure your ad is seen by the right audience.
Mobile Ads
Reach your target audience on mobile devices. Choose from various ad formats to optimize your campaign for a mobile-first world.
Newsletter Ads
Engage your audience with targeted ads in our daily newsletters. Reach a highly engaged audience that actively seeks out local news and information.
Community Partner
Patch's Community Partner program allows you to share expertise and company news with a local audience.
- Stand out as a local voice on Patch's trusted platform.
- Deliver your brand's content to an engaged audience.
- Content appears on the Patch towns of your choice.
- Promoted on section fronts, daily newsletters, Facebook pages.
- Integrated into our feed with native ads.
Featured Real Estate Listings
Our Featured Real Estate Listings stand out on Patch Real Estate pages. They appear above all other listings. This integrated placement is a great way to reach users who are in a home-buying or shopping mindset. This placement can showcase homes for sale and/or open houses.
We offer multiple ad sizes for this placement, including 970x250, 300x600, and 320x50. These placements are a great way to reach your target audience and generate leads.
Patch Spotlight
A Patch Spotlight Feature is a Q&A with a local professional. It's designed to engage readers and shed light on the work of local professionals and their involvement in the community.
Sample Questions: What attracted you to the line of work you're in and how did you get started? What's the best piece of advice you've ever received? Any new projects or endeavors you're working on that you're extra excited about?
Spotlights are featured in up to 20 Patch towns (of your choice) and promoted on Patch homepages and in daily newsletters. Your ads will surround the spotlight content.
Native Ads
Native ads blend seamlessly into the Patch newsfeed.
- Appear as either the 4th or 5th article on each of the Patch section homepages.
- Within Patch articles, native ads appear after the second paragraph.
- Native ads can be geo-targeted and/or section targeted.